From this post on the subliminal power of city fonts:

The electronics company Philips was to the Dutch city of Eindhoven what Rolls Royce is to Derby, or Mercedes to Stuttgart. It was founded there, and grew to become the biggest employer. But when from the 1980s on Philips began to shift its operations out of Eindhoven, culminating with the move of its head office to Amsterdam in 1997, it left a void. Like a lover scorned, Eindhoven needed to go out and get itself a makeover. Technology and design sectors blossomed, and many of the old factories became homes to creative start-ups.As part of the effort to rebrand itself, it seemed apt that Eindhoven should turn to an aspect of design – namely, typeface.