Nicolas Magand on why browsing the web in 2021 is a terrible experience

In many ways, browsing the web is a lot like driving a car, getting from point A to point B, following a path through a series of signs. When you drive a car and you see ads on the side of the road, when you hear a commercial on the radio, you don’t feel distracted, you don’t feel in danger of crashing the car because of these ads. The driving experience is certainly not improved by these messages, but they don’t ruin driving, they don’t make it an unpleasant experience. Browsing the web is like that, but instead of cruising on a nice highway in your comfortable car, you’re behind the wheel of a kart on Rainbow Road, and it’s the final lap.