Inside the Netflix war room:

There is a ring of television monitors circling the giant conference table, each hooked up to a different device that can deliver Netflix and each tuned to a different market. At the stroke of 12, a ceremonial switch is flipped and quality assurance is checked in each market and on each device. It is official: Daredevil is live. The mentions of Daredevil and Netflix start humming by on TweetDeck, coming so furiously it is impossible to read them. Many of them are from rabid fans of the comic book just typing, “Daredevil!!!!!” It’s the social media equivalent of the screech that greets One Direction whenever they step out of a hotel lobby.