Gen X&H&M

It’s fascinating to see Nirvana’s second life as ubiquitous line of t-shirts is now pulling other Gen X staples onto the high street. A quick scroll through H&M’s current selection and you’ve got The Jesus and Mary Chain, Soundgarden, Nine Inch Nails, Chemical Brothers, Alice in Chains, The Smashing Pumpkins. Do the kids even know these bands? Does it matter?