So I finally got round to watching Helvetica last night. Although some people I know (friends, family, girlfriend… okay, everyone I know) think that the idea of a feature-length documentary about a typeface is a bit stupid, I absolutely loved it. I feel all tingly and inspired.

Some thoughts/obsrevations:

Helvetica is even more ubiquitous than I thought.
Michael C Place (and his cat) are just lovely.
Paula Scher is a bit of a hypocrite. Judging by the film, she wouldn’t touch Helvetica with yours (blaming it for the Vietnam and Iraq wars), but now she’s selling templates that incorporate it.
Michael Bierut (my favourite design writer, thanks to his brilliant Seventy-nine short essays on design) should steer clear of caffeine.
I love that upper-case R more than ever.
Someone should make a much cheaper, poorly edited film called Arial.
David Carson looks exactly how I imagined him to look.
I want a Freitag bag. Now.