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Thursday
May272010

How to sell magazines

Threat Quality Press have a great post by an ex-Borderite on why the way we sell magazines is pretty stupid. It raises some interesting issues about the ghettoisation of magazines in shops (for example, why aren’t sci-fi mags kept with the sci-fi books, instead of next to the knitting mags?), and I completely agree with the conclusion that the logical future for book/magazine shops is in curation. You can’t compete with Amazon’s quantity, so don’t.

Less, but better. It applies to pretty much anything.

« On magazines, music, apps and lessons already learnt | Main | Space and structure »

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